1000 KEYWORDS
We analysed 1000 websites and e-commerce stores SEO traffic. Top 50 non-brand keywords have very low growth potential, as they are squeezed to the maximum.
Same time top 1000 keywords, long-tail keywords and topics have 75% growth potential of all keywords your website is ranking. These 1000 keywords are the low hanging fruits we are targeting first.
It is not neuroscience.
It is logical.
Keywords with the highest search volume are often the most competitive. This means that you need to do enormous work to rank higher and get more traffic.
At the same time, there are thousands of long-tail keywords and topics with very low keyword difficulty. This means that high-ranking positions are easy to reach.
As these 1000 keywords don’t have the highest volume, you have to be able to scale the amount of content.